(Junior) Marketing Specialist – CRM and Search Marketing (m/f/d)

Permanent employee, Full-time · München

Your mission

Your mission is to power Carly’s growth by combining the strengths of CRM and Search Marketing to captivate car owners worldwide. You’ll play a pivotal role in ensuring potential customers not only discover Carly but also engage deeply with our brand through highly targeted campaigns and optimized content. By crafting compelling messaging, refining search strategies, and leveraging data-driven insights, you will maximize our visibility and customer connections across both channels, shaping how we attract, inform, and inspire a passionate global audience.

Your responsibilities

CRM Marketing:

Support CRM initiatives in line with strategic OKRs, executing campaigns across email, push notifications, and in-app messaging.
Develop and localize engaging content for CRM campaigns, ensuring alignment with brand and marketing goals.
Coordinate with internal teams (Tech, Operations, Product) to align CRM efforts with broader company objectives.
Plan, execute, and track A/B tests to optimize engagement and conversion rates.
Monitor CRM performance, identify trends, and recommend data-driven optimizations.
Own weekly reporting on CRM-related KPIs, performing in-depth analyses as required.

Search Marketing:

Manage and optimize Paid Search campaigns across platforms such as Google Ads and Bing Ads.
Publish and refine content to improve organic search rankings on Google.
Explore and test new Search Marketing opportunities, including TikTok Search and AI Search.
Monitor Search performance, analyze key metrics, and provide actionable recommendations.
Own weekly reporting on Search-related KPIs, conducting analytical deep dives when needed.

Your profile

2+ years of experience in Online Marketing, preferably in CRM or Search Marketing.
A proactive, hands-on team player who thrives in a fast-paced environment.
Strong attention to detail with the ability to manage multiple priorities effectively.
Analytical mindset with a strong focus on performance metrics and data-driven decision-making.
Excellent written and verbal communication skills, with the ability to collaborate across teams.
Fluent in English; German is a strong plus, and any additional language is a bonus.

Why us?

An inclusive company culture and passion-driven team
High impact and responsibility in a very successful and fast-growing company and brand
Strong management team with proven track record in successful startups to learn from
A competitive compensation and 100% fully supported company equipment
A high learning curve with all the possibilities for personal growth and professional development
No walls, no limits, no bureaucracy just unlimited potential
The nicest and most international team in the stylish brand-new office, in the heart of Munich with an amazing view on the Alps
To learn more about our vibrant company culture feel free to visit our Career & Culture page.

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About us

Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.

While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide.

What is Carly's purpose?
Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.

What is Carly's vision?

We want to be top of mind for car fans regarding repair and maintenance.

Be a part of our driven team and conquer the automotive world with us!

Apply for this job

Apply now to the most exciting automotive tech startup in Europe

We appreciate your interest in Carly Connected Car. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at job@mycarly.com.

Thanks for your time!